about | services | monkeys

The Monkeys Involved
Market Monkeys was founded by Boston-based marketers, Michelle Conceison and Jennifer Falk. Both received MBAs from the Simmons School of Management, and have had lengthy careers in account management at advertising agencies and marketing firms in San Francisco, Washington DC, Baltimore, and Boston. Neither admit that music was part of the "10 year plan," but both agree that it's become an integral part of their lives. As have the talented artists across the country who call themselves "monkeys" in partnership.

As the Market Monkeys roster has grown so has our little team. And we hope to share more with you on our Street Monkeys in coming months, so stay tuned...

Michelle Conceison — Manager, Marketing & Music
Michelle Conceison is the founder of Market Monkeys - an integrated marketing company, established to provide intuitive, business-based solutions to performing arts marketing challenges. Market Monkeys focuses on offering services artists and musicians need in order to plan, promote, sell, and grow.  Market Monkeys works with many artists, some on retainer and some on a consulting basis.  Market Monkeys clients include Susan Werner, Meg Hutchinson, Rachel McCartney, Mustard's Retreat, Colleen Sexton, Trina Hamlin, Kate Klim and Rose Cousins.

A veteran of traditional and online advertising agencies in San Francisco and Boston, Conceison has worked with consumer brand clients including AT&T (Cingular), Musician's Friend (Guitar Center), eMusic, Timberland, Swatch, T-Mobile, RadioShack, Saturn, General Motors, America West Airlines, Hewlett Packard, Morgan Stanley, Thomson Financial, Brooks Brothers, Casual Corner, Petite Sophisticate, Franklin Covey and Rand McNally.

Conceison first applied her marketing and management skills in music after stumbling upon Boston singer-songwriter Rachel McCartney busking in the Davis Square, Somerville MBTA station. A friendship and partnership kindled in February of 2001, led to Conceison managing McCartney — providing her with services including business management, marketing, web design and development, booking, publicity, radio promotion, festival promotion, event planning, merchandise order fulfillment, and distribution.

Conceison "dreamed up" the Market Monkeys model while at Simmons School of Management getting her MBA. Her graduate research was focused on International Marketing and Progressive Music Management. In an independent study that was conducted with advising from professors at both Simmons School of Management and Berklee School of Music, Conceison outlined the history of technology advancement in the record industry and projected the future of record label organizations, services, and more specifically forward-thinking contract negotiations. In 2006, Conceison's business plan for Market Monkeys won the Silverman Business Plan Competition.

In addition to her leadership role at Market Monkeys, Conceison manages the Search Marketing practice in the Boston office of Digitas, the industry leading digital marketing firm.

Jennifer Falk — Manager, Marketing & Money
Falk, too, comes from the world of advertising. She's provided top notch strategic marketing and client services to brands including ARAMARK, Carolina Turkey, and CitiFinancial. Highly analytical and proven at forecasting and resource allocation, she has handled marketing budgets totaling over $2 million.
Falk received her MBA from the Simmons School of Management, and there completed a variety of financial analysis, forecasting and marketing research projects on diverse business models including Timberland, Johnson & Johnson, and The United Way.

She most recently served as Director of Marketing & Product Innovation at music enterprise software company Sonicbids, the original innovators of electronic press kits (EPK™) which has revolutionized press kit submission and review for musicians and promoters. Today, in addition to her role as CFO for Market Monkeys, Jennifer Falk is the Programs Manager of Marketing at Akamai - and most recently announced to the world Akamai's new high definition video platform which is used by MTV, CBS, NBA, BBC, Apple and many other content owners to deliver high defnition video over the web.

Falk has always had a passion for music, believing it is more than the "Soundtrack of our Lives" (Dick Clark). She is dedicated to advancing the careers of independent artists, who inspire, validate, and educate everyday. By lending business savvy and marketing expertise, Falk seeks to provide career momentum and focus for those who have found their voice and want to share it with the world.

Jane Paul — Manager, Marketing & Road Operations
Jane Paul is a professional music Tour Manager. She currently road manages for Susan Werner, nationally touring singer-songwriter, and has done so since 1993, including national tours with Joan Armatrading and Richard Thompson. Jane coordinates travel for artists and their band members, advances dates with theater Technical Directors, assists with set up and tear down on stage, and oversees merchandise sales on site at shows. With a BA in English from Saint Anselm College, Jane is also a talented lyricist in her own right, having contributed lyrics to several of Susan Werner's best known songs, including "I Can't Be New" which is included in the iTunes' Essentials Cabaret playlist.
Kellie Lin Knott — Manager, New Media & Street Team
Biographical information to come...
Jodi Sinatra — Graphic Design
Biographical information to come...
Katie Wells — Manager, Street Team for Meg Hutchinson
Biographical information to come...

Be a Monkey, too!
If you're interested in joining the Market Monkeys team, don't be shy...

We are sometimes hiring, and can always use a hand if you are dedicated to the growth of talented musicians, and the enjoyment of diverse fans and enthusiasts. As a company, Market Monkeys works with promotors, venues, publications, labels, and radio programs toward mutual profitability and long term growth. That means we play nice with the other kids.

To play along, please send your resume to: jobs@marketmonkeys.com