about | services | monkeys The Monkeys Involved Market Monkeys was founded by Boston-based marketers, Michelle Conceison and Jennifer Falk. Both have had lengthy careers at advertising agencies and marketing firms in San Francisco, Washington DC, Baltimore, Chicago and Boston, and received MBAs from the Simmons School of Management. Neither claim music was part of the original plan, but both agree it's always been an integral part of their lives. And in music, the best managers are always fans first. Here is information on some of the good folks here at monkey central. As the Market Monkeys roster has grown, so has our little team. You can read plenty about the talented artists across the country who call themselves "monkeys" in partnership with us on the artist/client pages of the site. We hope to share more with you on our Street Monkeys and additional services we are adding in coming months, so stay tuned... Michelle Conceison — Marketing & Management Boston MA: a Monkey since 1995 Michelle Conceison is the founder of Market Monkeys. A veteran of traditional and online advertising agencies in Boston, Chicago and San Francisco, Conceison has worked with consumer brand clients across all major industries including... Music & Entertainment: Musician's Friend (Guitar Center), eMusic, XM/Sirius Satellite Radio, Newline Cinema, The OC, Razor & Tie Direct Tech, Telecom & Electronics: AT&T (Cingular), T-Mobile, RadioShack, Hewlett Packard, Vonage Apparel: Timberland, Swatch, Adidas, Bluefly, Brooks Brothers, Casual Corner, Petite Sophisticate, August Max, Carolee Retail Goods: Stop and Shop, Webvan, Franklin Covey, Goodyear, Dunlop, Rand McNally Automotive: General Motors, EV1, Saturn, Pontiac, Autozone Travel: Choice Hotels, Royal Caribbean, Amtrak, America West Airlines, Delta Airlines Financial Services: Bank of America, Fidelity, Barclays Global Investors, AARP, Morgan Stanley, Thomson Financial, Omgeo BioTech: Oxigene, AspenTech, Gemini Genomics/Sequenom, Novartis, Shlemberger Publishing: The Economist, AOL, Curve Magazine Conceison has expertise and reputation in the field of Internet-based Digital Media, with particular focus in Search Engine Marketing and eCommerce. She bought some of the very first keywords Google sold in 1999 while living and working in San Francisco. She has riden consolidation and rampant growth in the Search and Social Media landscape over the last several years, has been involved in nearly every innovative beta test that has occurred to form the industry as it is today, and has managed small, medium, large and mamoth programs. She is well-respected and well-known in the Search Engine Marketing and Digital Media industry, and has won many awards for her work. Before leaving corporate advertising agency life in 2009 to focus on growing Market Monkeys as a business, Conceison managed the Search Marketing practices at some of the largest media companies in the world - Media Contacts/MPG/Arnold Worldwide, Digitas (Boston) and Starcom Worldwide (Chicago). Conceison first applied her marketing and management skills in music after stumbling upon Boston singer-songwriter Rachel McCartney busking in the Davis Square, Somerville MBTA station. A friendship and partnership kindled in February of 2001, led to Conceison managing McCartney — providing her with services including business management, marketing, web design and development, booking, publicity, radio promotion, festival promotion, event planning, merchandise order fulfillment, and distribution. Conceison "dreamed up" the Market Monkeys business model while at Simmons School of Management getting her MBA in 2003. Her graduate research was focused on International Marketing and Music Management. In an independent study she conducted with counsel of professors at both Simmons School of Management and Berklee School of Music, Conceison outlined the history of technology advancement in the record industry and projected the future of record label organizations, services, and more specifically forward-thinking contract negotiation structures given the impact the Internet was having on music revenue streams. In 2006, Conceison's business plan for Market Monkeys won the Silverman Business Plan Competition. Jennifer Falk — Marketing & Money Boston MA: a Monkey since 2003 Falk, too, comes from the world of advertising. She's provided top notch strategic marketing and client services to brands including ARAMARK, Carolina Turkey, and Citi. Highly analytical and proven at forecasting and resource allocation, she has managed marketing budgets totaling over $2 million. Falk received her MBA from the Simmons School of Management, and there completed a variety of financial analysis, forecasting and marketing research projects on diverse business models including Timberland, Johnson & Johnson, and The United Way. She served as Director of Marketing & Product Innovation at music enterprise software company Sonicbids, the original innovators of electronic press kits (EPK™) which has revolutionized press kit submission and review for musicians and promoters. Subsequently, Falk managed Marketing Programs at Akamai - and the global launch of Akamai's high definition digital video platform which is used by MTV, CBS, NBA, BBC, Apple and many other content owners to deliver high defnition video over the web. Today, in addition to her role as CFO for Market Monkeys, Falk manages Account Services at award-winning Boston-based advertising agency and design firm Holland-Mark. Darlington Howland — New Media & Publicity London England: a Monkey since 2009 Biographical information to come... Kellie Lin Knott — Email Marketing Boston MA: a Monkey since 2007 Biographical information to come...   Darrell Anderson — Radio Relations Berkeley CA: a Monkey since 2008 Biographical information to come... Jodi Sinatra — Graphic Design & Stuff That Looks Cool Boston MA: a Monkey since 2001 Biographical information to come... Katie Wells — Street Team & Volunteerism Great Barrington MA: a Monkey since 1996 Biographical information to come... Jane Paul — Road Operations, Smackdowns & Paper Philadelphia PA: a Monkey since 2006 Jane Paul is a professional music Tour Manager. She currently road manages for Susan Werner, nationally touring singer-songwriter, and has done so since 1993, including national tours with Joan Armatrading and Richard Thompson. Jane coordinates travel for artists and their band members, advances dates with theater Technical Directors, assists with set up and tear down on stage, and oversees merchandise sales on site at shows. With a BA in English from Saint Anselm College, Jane is also a talented lyricist in her own right, having contributed lyrics to several of Susan Werner's best known songs, including "I Can't Be New" which is included in the iTunes' Essentials Cabaret playlist. Be a Monkey, too! If you're interested in joining the Market Monkeys team, don't be shy... We are sometimes hiring, and can always use a hand if you are dedicated to the growth of talented musicians, and the enjoyment of diverse fans and enthusiasts. As a company, Market Monkeys works with promotors, venues, publications, labels, and radio programs toward mutual profitability and long term growth. That means we play nice with the other kids. To play along, please send your resume to: jobs@marketmonkeys.com